12 Phases of Effective Influencer Relations

BledCom 2020: 12 Phases of Effective Influencer Relations

Due to Covid-19 the 27th Annual Communication Research Conference BledCom was held digitally. While I was really looking forward to going to Bled Slovenia to present The 12 Phases of Effective Influencer Relations, the silver lining is that I can share my research in a video more widely here.

VIDEO: A Roadmap To Effective Influencer Relations; presented by: Shannon Gallagher

My research has contributed the first step-by-step model to help manage successful relationships with influencers. My goal in creating this model was to give both communicators and influencers a recipe to follow when creating work together.

Gallagher, 2020

You can download a copy of my handout here: https://bit.ly/31Igm8a

Congrats to my fellow McMasters MCM grads who also made the cut at this exclusive research conference: Natalie Austin, Pauline Berry, Cynthia Breen, Josie Rizzuti Cassano, Kristine  D’ArabellesAshika Theyyil, and Lisa Hepfner. What show of the strength of communication thought leadership coming out of Canada in Communications Management. Their presentations and all other participants can be found here: https://vimeo.com/bledcom

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